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Yachties United For Ukraine
Members of the superyacht community have banded together to offer support for crew members and their families impacted by current events due to the Ukraine crisis. Alongside active social media groups, there is a newly launched website which aims to provide...
Antibes Lifeboat fundraising for an inshore lifeboat (R.I.B)
Our Antibes Lifeboat is still fundraising for an inshore lifeboat. The Antibes lifeboat needs a minimum of 6 crew members to be allowed to launch on any rescue operation. This is proving to become more and more difficult to achieve, with people stuck at work during...
YARE 2022 (Yachting Aftersales and Refit Experience)
YARE 2022 (Yachting Aftersales and Refit Experience), will involve the entire nautical district dedicated to Superyachts, from Livorno to La Spezia with a rich program of events: forums, workshops and business meetings. An event spreading over the Versilia area and,...
Crew Party at Port Vauban in Antibes
YACHTNEEDS and Port Vauban are hosting a Hawaiian-themed crew party in Antibes on Friday 8th April 2022 from 7pm onwards. It's a free event, however is limited to crew members only who must pre-register to enter the party. Note: All attendees must have a valid pass...
Marketing Tips: Press Coverage For Your Yachting Company
Getting press coverage for your company is valuable for brand building, thought leadership and SEO juice. Bravo! You can now add the article link to your company website as proof someone else thinks you’re great ? Skip forward a year or two and suddenly you find that...
How Hashtags Can Build Brand Awareness For Your Yachting Company
Hashtags are a digital filtering feature that cement your brand reputation, help your target audience find you and attract the right followers to your business. They are most popular on Instagram, have traction on Facebook and Twitter and are now gaining followers on...
How To Get Outstanding Client Testimonials
What makes a powerful customer testimonial? A testimonial becomes believable to a prospective customer the minute it starts to mirror their objections. If you get receive customer testimonials that say “XYZ Company did a great job and I’d highly recommend them” that’s...
Ask Your Audience: Best Practices for Luxury Marketing
If you’re looking for inspiration for content creation, ask your audience or customers for ideas! I often run polls to ask my followers what I should write about. It is an excellent method to reach customers for what appeals to them, their pain points, their...
Marketing Tips: Understanding How Content Impacts Your Sales Funnel
One of the most important metrics for yachting businesses is determining the ladder that aligns your business goals - essentially, what does success look like? Marketing campaigns in the yachting industry are predominantly focused on the 'awareness' stage and they...
Electric vehicle charging stations at Port Vauban
Port Vauban has 4 electric vehicle charging stations located near the Capitainerie, however these are no longer free of charge to use by the public. Recharging at these stations is reserved for boat owners and vehicles of the Capitainerie/harbour master. The port now...
