As the year comes to a close, I thought it would be helpful to create a list of 'Happy New Year' suggestions that yachting business owners can use to send wishes out to customers, coworkers, suppliers, partners or industry friends. You can use these as a starting...
Month: December 2021
Yachting: 4 Steps Of A Successful Marketing Process
Recently, I entered an interesting discussion on LinkedIn about expectations with marketing on behalf of clients. A common thread was that some clients refuse to budge on things that damage their growth. This includes: - Continuing to target the wrong customers who...
140m Solaris is the most expensive custom superyacht
By Jules Rabai Solaris, built by Lloyd Werft, and delivered in June this year is the most expensive custom superyacht to date. An explorer class, capable of voyaging to locations beyond any other. If I could spend one day on any yacht in the world, it would be...
Telethon 2021 at Port Vauban in Antibes
Organised by the Société des Régates d'Antibes and in partnership with Port Vauban, the general public is welcomed to Port Vauban on Saturday 4 December from 10am to 4pm, Quai Vauban 1, opposite the Ferris wheel as part of Telethon 2021. On the program: a sailing trip...