In the yachting industry, cyber threats are becoming increasingly prevalent. As technology advances, so do the risks associated with it. Yachts and shore-based companies are more connected now than ever before. This makes them attractive targets for cybercriminals...
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14 Warning Signs For Red Flag Clients In The Superyacht Industry
We often focus on what makes a great client, however, it’s just as important to learn how to spot problematic clients to avoid difficult situations and potential damage to your business. In the past few years, I've worked with a lot of clients, and I've had almost no...
The Impact Of Yachting & Nautical Tourism In Europe
Yachting and nautical tourism play a crucial role in European economies for several reasons: Significant economic contribution: The nautical tourism sector generates substantial revenue and economic activity across Europe. Supported by over 6,000 marinas and 32,000...
Nominee for the Yacht Dame Women’s Yachting Awards 2024
I am thrilled to announce that I have been nominated for the Yacht Dame Women’s Yachting Awards! My achievements and contributions to the yachting industry have not gone unnoticed, and this nomination is a testament to my hard work and dedication. The Women’s...
Create Content For The Yachting Industry That Works
It was a pleasure for me to attend the Booking Manager Summit in Zagreb where I presented a session about 'Creating Content That Works'. In this post, I’m sharing a few tips about turning content ideas into actions. Getting your product or service in front of the...
The Importance Of Social Media For Yachting Companies
Social media is like a shop window; you have to keep polishing it so your customers can look in and see clearly. ✅ Three beneficial aspects of social media: ▪ It gives you opportunities to build communities around your business, educate your audience or share your...
Superyacht Summit Adria Wrap-Up
The debut edition of the Superyacht Summit Adria took place at the Radisson Blu in Split on April 18th. The event brought together over 100 guests from various parts of the world, united for an introspective look at the Adriatic yachting sector. My Key Takeaways: No...
Superyacht Summit Adria 2024
The inaugural Superyacht Summit Adria (SSA24) is set to take place on April 18th, 2024, in the picturesque city of Split, Croatia, with the event venue being the Radisson Blu Split. This full-day, English-speaking conference, organised by WeAreSuperyachts, aims to be...
Antibes Yachting announces official partnership with BLADE Monaco
I am happy to announce that Antibes Yachting is an official commercial partner with BLADE. Four years ago, Monagasque operator Monacair bought Héli Sécurité in Saint-Tropez. A deal between Monacair and BLADE was then completed in May 2022. Then, in June 2022,...
Cannes Yachting Festival and Monaco Yacht Show 2023 Review
September flew by in a storm of yacht shows, bringing together many industry leaders and flagship products and services - the links in the nautical anchor chain - that fuel businesses across the superyacht sector. I managed to meet face-to-face with people at Cannes...