One of the first things I do when I visit a yachting website is click on the social media buttons. Why? Because I need to validate: 1). YOU ARE STILL IN BUSINESS Many yachting companies have dormant social media buttons on their website, or they don't link to any site...
The yachting industry thrives on smooth service, and responsiveness. However, if client communication is not given priority, even the most well-run yachting company may falter. It's simple to boast about your fleet's excellence, your offerings' exclusivity, or your...
In the luxury yachting industry, where exclusivity and high-net-worth clientele are the focus, many business owners assume their reputation will naturally drive customers to them. However, in a highly competitive market, relying solely on brand prestige may not be...
During research for a proposal for a Caribbean marina, I uncovered more than 100 unfavourable customer reviews online. The marina had not replied to ANY client reviews, either positive or negative. Social listening is so important for yachting companies, so you can...
In the yachting industry, cyber threats are becoming increasingly prevalent. As technology advances, so do the risks associated with it. Yachts and shore-based companies are more connected now than ever before. This makes them attractive targets for cybercriminals...
We often focus on what makes a great client, however, it’s just as important to learn how to spot problematic clients to avoid difficult situations and potential damage to your business. In the past few years, I've worked with a lot of clients, and I've had almost no...
Yachting and nautical tourism play a crucial role in European economies for several reasons: Significant economic contribution: The nautical tourism sector generates substantial revenue and economic activity across Europe. Supported by over 6,000 marinas and 32,000...
I am thrilled to announce that I have been nominated for the Yacht Dame Women’s Yachting Awards! My achievements and contributions to the yachting industry have not gone unnoticed, and this nomination is a testament to my hard work and dedication. The Women’s...
It was a pleasure for me to attend the Booking Manager Summit in Zagreb where I presented a session about 'Creating Content That Works'. In this post, I’m sharing a few tips about turning content ideas into actions. Getting your product or service in front of the...
Social media is like a shop window; you have to keep polishing it so your customers can look in and see clearly. ✅ Three beneficial aspects of social media: ▪ It gives you opportunities to build communities around your business, educate your audience or share your...
