Antibes Yachting’s blog has been selected by Feedspot as one of the "Top Yachting Blogs To Follow in 2022". I have made a consistent effort to add useful and industry-relevant content to the blog, so I'm happy that Antibes Yachting is included in this list of top...
Getting press coverage for your company is valuable for brand building, thought leadership and SEO juice. Bravo! You can now add the article link to your company website as proof someone else thinks you’re great ? Skip forward a year or two and suddenly you find that...
Hashtags are a digital filtering feature that cement your brand reputation, help your target audience find you and attract the right followers to your business. They are most popular on Instagram, have traction on Facebook and Twitter and are now gaining followers on...
What makes a powerful customer testimonial? A testimonial becomes believable to a prospective customer the minute it starts to mirror their objections. If you get receive customer testimonials that say “XYZ Company did a great job and I’d highly recommend them” that’s...
If you’re looking for inspiration for content creation, ask your audience or customers for ideas! I often run polls to ask my followers what I should write about. It is an excellent method to reach customers for what appeals to them, their pain points, their...
One of the most important metrics for yachting businesses is determining the ladder that aligns your business goals - essentially, what does success look like? Marketing campaigns in the yachting industry are predominantly focused on the 'awareness' stage and they...
Coffee, coffee, coffee - it's my thing! Though, I've just finished a 21-day Health & Fitness Program and coffee is being reduced Anyhow, coffee can be a good analogy to marketing your yachting business. Why? Good coffee shops are customer-oriented - if I walk...
As the year comes to a close, I thought it would be helpful to create a list of 'Happy New Year' suggestions that yachting business owners can use to send wishes out to customers, coworkers, suppliers, partners or industry friends. You can use these as a starting...
Recently, I entered an interesting discussion on LinkedIn about expectations with marketing on behalf of clients. A common thread was that some clients refuse to budge on things that damage their growth. This includes: - Continuing to target the wrong customers who...
Let's talk about the importance of distribution and promotion of your content and marketing. Why? Because if no one can see or find your content then you are wasting time and energy creating it. What differentiates social media platforms today is no longer their...
