Antibes Yachting’s blog has been selected by Feedspot as one of the "Top 90 Yacht Blogs & Websites in 2026". I make a regular effort to post useful, industry-relevant content to my blog, so I'm happy that Antibes Yachting is included in this list of top yachting...
Is it possible to grow your business without social media? I'm often surprised how many yachting companies don't have social media pages - as in, no social media accounts at all. If you want to run a successful online business without social media followers, read...
By Rebecca Whitlocke The use of artificial intelligence (AI) is transforming industries globally, and the yachting sector is no exception. From yacht design to crew ops, AI is stepping into our job and daily life. AI is being used to improve operational efficiency,...
It was a pleasure for me to be a speaker at the Future of Luxury Marketing Forum focused on bridging traditional luxury marketing with emerging digital trends in the yachting industry. The online forum was held on June 17th and was hosted by Andrea Tagliaferro, Yacht...
Did you know that your marketing might be repelling customers? Your content can drive brand awareness and sales, but only if you map it to your customer’s buying journey. I’m going to keep this simple and break it down with real examples from the yachting industry:...
Antibes Yachting’s blog has been selected by Feedspot as one of the "Top 90 Yacht Blogs & Websites in 2025". I make a consistent effort to post useful and industry-relevant content to my blog, so I'm happy that Antibes Yachting is included in this latest list of...
By Rebecca Whitlocke There are plenty of yachting advertising agencies and media buying companies that target the yachting industry, so it's important to understand if Google Ads are effective and how the right targeting can match your yacht (or products and services)...
One of the first things I do when I visit a yachting website is click on the social media buttons. Why? Because I need to validate: 1). YOU ARE STILL IN BUSINESS Many yachting companies have dormant social media buttons on their website, or they don't link to any site...
By Rebecca Whitlocke I have unsubscribed from numerous yachting newsletters in the past year. Dull to read because they've turned into regurgitated yacht listings and press release. It leaves me wondering why yachting companies even bother sending out a newsletter....
The yachting industry thrives on smooth service, and responsiveness. However, if client communication is not given priority, even the most well-run yachting company may falter. It's simple to boast about your fleet's excellence, your offerings' exclusivity, or your...
