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S/Y MOMI M80 for Sale: A Carbon Maxi That Blends Race Power with Refined Cruise Life
S/Y MOMI M80 sits in that rare space where a maxi cruiser-racer offers excellent regatta performance and onboard comfort during navigation. Now for sale through Nautica Imperia Services, this 26-metre Vismara Marine Concept-built vessel offers a clear, well-made...
Antibes Yachting named on list of “90 Best Yacht Blogs & Websites in 2026”
Antibes Yachting’s blog has been selected by Feedspot as one of the "Top 90 Yacht Blogs & Websites in 2026". I make a regular effort to post useful, industry-relevant content to my blog, so I'm happy that Antibes Yachting is included in this list of top yachting...
Marketing Without Social Media
Is it possible to grow your business without social media? I'm often surprised how many yachting companies don't have social media pages - as in, no social media accounts at all. If you want to run a successful online business without social media followers, read...
Superyacht Technology Show 2026: 10 Reasons To Attend in Barcelona
The 2026 edition of The Superyacht Technology Show (SYTS) - scheduled for 10–11 March 2026 at the World Trade Center Barcelona - promises to turn heads across the global superyacht industry. This flagship yacht-tech event is more than a trade show. When yacht owners,...
FarSounder announces Whale Spotting & Safe Vessel Operations Course
FarSounder in partnership with Azura Consulting has announced 'The Whale Spotting and Safe Vessel Operations Course' that helps mariners identify and avoid whales. Whether you're crew, a yacht owner or support staff, you will learn the basics of whale biology,...
Kicks for Kindness: Yachties are taking to the pitch!
Bluewater is organising a fun and competitive 5-a-side football tournament with yachties from across the Riviera to raise money for three amazing charities making waves in seafarer welfare, maritime safety and sport: ⚓ ISWAN (International Seafarers’ Welfare and...
Yachts du Coeur: Yachts Surplus Collection Drive
From September 1 to October 24, 2025, the Yachts du Coeur campaign will mobilise crews, captains, and yacht management companies across the Mediterranean to collect surplus goods for the French Red Cross, helping thousands in need. "When yachts share their heart, they...
AI in Yachting: Use Cases, Challenges and Ethics
By Rebecca Whitlocke The use of artificial intelligence (AI) is transforming industries globally, and the yachting sector is no exception. From yacht design to crew ops, AI is stepping into our job and daily life. AI is being used to improve operational efficiency,...
Antibes Yachting participates in The Future of Luxury Marketing Forum
It was a pleasure for me to be a speaker at the Future of Luxury Marketing Forum focused on bridging traditional luxury marketing with emerging digital trends in the yachting industry. The online forum was held on June 17th and was hosted by Andrea Tagliaferro, Yacht...
What Type Of Content Generates Brand Awareness & Sales
Did you know that your marketing might be repelling customers? Your content can drive brand awareness and sales, but only if you map it to your customer’s buying journey. I’m going to keep this simple and break it down with real examples from the yachting industry:...


