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The 7th Edition Club Vivanova Luxury Lifestyle Charity Gala Dinner will be hosted on Saturday 13th November in the Salle d’Or Ballroom at the Fairmont Monte-Carlo in Monaco.
The gala event enables distinguished business leaders from across the globe, Club Vivanova members, and VIP partners to enjoy a fantastic night out with a purpose. Organisers are encouraging people to give back and contribute to charity at the glitzy gala that offers a fun-filled evening of fine food and entertainment.
The event will start at 7pm with a Champagne cocktail reception, followed by a four-course gourmet dinner courtesy of the Meilleur Ouvriers de France paired with premium international wines. Entertainment will include an haute couture fashion show and live music courtesy of The Brotherockers.
Rounding-out the event will be a charity auction and contemporary art exhibition with an after-party that kicks off at 11pm in the ballroom.
A green pass for the event will mean standing cocktails and dancing will be permitted.
“We only achieve great things in life by giving back and our annual gala is organised to appreciate the best things in life whilst offering attendees the chance to donate to worthy, local and life-changing charities. The complete funds donated during our charity auction are split equally between our charities, offering a transparent way to donate to helping children, our planet and those in need. ” Bradley Mitton, Club Vivanova Founder.
Tickets for this year’s event start at €200 per person; dress code is black tie.
Preferred accommodation rates are available online at the gala website.
By Rebecca Whitlocke
Monaco Yacht Show took place at Port Hercules from 22 to 25 September bringing together the industry’s leading shipyards, brokers, designers, yachting suppliers and superyachts with 300+ exhibitors and over 60 yachts in attendance.
As always, I enjoy writing a wrap up of my week spent at Monaco Yacht Show. Have a read below and leave me a comment.
YouTube video credit: ArchiesVlogMC
Monaco Yacht Show News & Highlights
SOS Yachting’s sixth Fiscal meeting took place on the eve of the show at Hôtel Hermitage in Monaco, where SOS Yachting’s Fiscal advisors Ezio Vannucci (Italy), Thierry Voisin (France), Miguel Angel Serra (Spain) on the panel and moderated by Jill Bobrow from Yachts International magazine.
The panel discussed the latest VAT and customs developments in the Med with particular attention to talk about the new VAT reduction in France and Italy, duty free fuel and bunkering, YET yachts under TA, French Transport Contract, One Stop Shop (OSS) and new regulations and trends for the upcoming charter season 2022.
Must-See Yachts & Upcoming Projects Announced at Monaco Yacht Show 2021
The longest superyacht on display at MYS 2021 was 108-metre IJE, built by Benetti with exterior design and decor by UK-based RWD. IJE was built for Australian billionaire James Packer and was named after his children Indigo, Jackson, and Emanuelle (IJE). It was presented by Burgess and Benetti.
Turkish yards were out in force at MYS 2021: We saw the 85-metre Victorious by AK Yachts which featured classy interiors with numerous entertaining and relaxation areas. Highlights included a gentlemen’s club complete with a working fireplace, cocktail bar and humidor, and a vast beach club with 77.5sqm pool, two lounge and bar areas, a gym, a full wellness spa and two sea terraces. In terms of accommodation, she can sleep up to 24 people across 11 staterooms.
As well, all eyes were on Bilgin Yachts’, 80-metre Tatiana. In terms of space, the vessel can accommodate up to 16 guests in eight cabins along with 23 crew. She reaches a speed of 19 knots and has a cruising speed at 12 knots with the power of 2,560 kW twin engines and a generator.
Dutch yard ICON Yachts revealed a new 70-metre conversion superyacht, Project Master at the Monaco Yacht Show. This latest yacht conversion began life as the 66-metre Ocean Ness, built by the Norwegian shipbuilder Kleven in 2001. Despite the total transformation from offshore support vessel to luxurious explorer superyacht, the conversion will retain 95% of the ship’s original platform and superstructure.
“The 68m Project Ragner last year was a true testament to ICON’s capabilities when it comes to complex superyacht conversion projects, and the entire team is excited to build another ICON in Project Master. We look forward to sharing the journey as construction progresses over the next two years.” ICON Yachts CEO, Tony Gale
Heesen’s 55-metre Moskito took a show-stopping place at her berth on the Appontement Jules Soccal. A 2021 launch, her exteriors were designed by Omega Architects, while the chic interiors were by British design duo Bannenberg & Rowell. The design features the latest iteration of van Oossanen’s ultra-efficient FDHF. Powered by IMO III-compliant MTU 8V 4000 M63s, it offers frugal fuel consumption of just 150 litres per hour at 11 knots, for truly economical passagemaking.
Cloud 9, the first 62Steel and new steel and aluminium flagship of the Sanlorenzo, was one of the debut yachts at this year’s show. There are five guest cabins on main deck: two twins and two double cabins, plus a VIP cabin forward with an adjoining staff cabin and sofa bed. Naturally, the beach club was a focal point with a glass-bottomed pool overhead, it was a light-filled area equipped with a treadmill, hammam, sauna and bar to keep any guests onboard happy.
ADSB signed a Memorandum of Understanding with SNO Yachts for the construction of NAUTILUS 45, a shadow vessel. Supported by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Abu Dhabi Maritime, the state-of-the-art explorer vessel will be built in the UAE by ADSB, while SNO Yachts will carry out the final putting in Italy.
This year, there was more discussion about how yacht owners are putting environmental concerns first, impacting change in yacht design, innovation and build. We heard leading designers including Espen Øino and Sam Sorgiovanni at the Yacht Design & Innovation Hub talk about future developments with sustainability and design. As well, superyacht concepts drew on the relationship with open spaces and the outdoors: large interior open spaces in the mid deck, drop-down sides for beach clubs and living / entertaining zones with gardens and water features.
Luxury Lifestyle at Monaco Yacht Show 2021
Regarding luxury lifestyle, Monaco Yacht Show has strived to connect luxury brands to the yachting elite. The Upper Deck Lounge presented a select group of partners including Sabrina Monte-Carlo, Dassault Aviation and Paola Lenti, while the Car Deck on Quai Antoine 1er gleamed with the latest prestige automotive models from brands including Klassen and Brabus.
The continuation of the Only Watch bi-yearly auction features one-of-a-kind watches produced by some of Switzerland’s most prestigious watch brands, with all proceeds being donated to research into Duchenne muscular dystrophy. The premium timepieces usually showcase at Monaco Yacht Show as part of a world tour.
The 9th edition of the biennal auction of unique timepieces for the benefit of research into Duchenne muscular dystrophy will take place on Saturday 6 November 2021 in Geneva. You can see below the Heritage BiCompax Annual Only Watch by Carl F. Bucherer in white gold with a silvered dial and contrasting blue subdials. The back of its case is engraved with the words ONLY Watch and PIECE UNIQUE – clear indications that this is a unique piece.
It was great to meet in person with key industry professionals and clients in the yachting industry, here’s looking forward to MYS 2022!
Monaco Yacht Show 2022 will take place 28 September to 1 October 2022.
Monaco Yacht Show 2021 will run from Wednesday 22 September to Saturday 25 September at Port Hercules. After a hiatus since the last show in 2019, there is a new show format in line with current Monaco Government regulations and after consultation with the industry about what they would like to see implemented for a major boat show.
Taking place at the end of the Med yachting season, Monaco Yacht Show has always been an essential industry event for major brokerage houses, shipyards, yacht designers, marine tech, tenders and toys. This year, Port Hercules will host over 60 superyachts and 300 exhibitors so there’s certain to be some much-anticipated networking between marine and luxury suppliers. Sadly, there won’t be the usual MYS parties we’re all used to but I’m looking forward to a great week nonetheless!
Monaco Yacht Show 2021 Guide
Here’s some tips for visitors and exhibitors to Monaco Yacht Show 2021 including information about the new sanitary measures, transport advice and tips for dealing with media and journalists.
This year, there will be online ticketing only with different ticket tiers.
Discover badge: For those superyacht end users who wish to buy or charter a yacht.
Advise badge**: For visitors whose profile is considered as a prescriber/advisor for clients of yachts.
Connect badge**: Dedicated to professional visitors from the yachting and luxury industries.
**The professional data entered in your ticket order will allow you to define your type of badge.
Monaco Yacht Show ticket prices:
- 1 day: €500 VAT included
- 2 days: €850 VAT included
- 3 days: €1,350 VAT included
The show’s VIP offering, the Sapphire Experience, remains and visitors should contact the show directly for more information.
Photos & Video Footage at Monaco Yacht Show
Attendees are allowed to take photos and videos at MYS within the boundaries of the show (exhibition tents and quaysides). For photos and filming on board yachts, this must have pre-arranged permission from the exhibiting company.
It is strictly forbidden to fly any drones in the air space of the MYS. Only the official service provider, the company MC CLIC, is authorised to operate a drone for the media needs of the Organiser of the MYS. Offenders will be fined according to article 2-2 of Monaco’s Penal code.
As per the terms and conditions of attending Informa Markets events, all coverage of the MYS is the property of Monaco Yacht Show SAM.
The show pledges to mention you as the author whenever your coverage is used by the MYS (“Copyright Informa Markets – produced by (your name)”). You can send your coverage to firstname.lastname@example.org
Photographic or video coverage in the Principality of Monaco itself – other than within the boundaries of MYS – must have prior permission from the Monaco Press Centre. You can submit a request here: https://en.service-public-entreprises.gouv.mc/Conducting-business/Specific-authorisations/Communications-and-media/How-to-request-an-authorisation-to-shoot-in-Monaco
Press Badges will not be issued if a client/exhibitor has commissioned you to take photos or video footage. In these instances, if your client is an exhibitor: ask your client for an invitation or badge to get into the show. If your client is not an exhibitor: you must purchase an entrance ticket to the show because a Press badge will not be issued.
Trains: If you are commuting to and from Monaco by train, you can receive a discount on your TER SNCF PACA train pass up to 75%. You do not have to be a resident of France or Monaco or a certain age to access the discount. The pass is called ZOU! Mensuel and is valid for a 7 day duration. Buy your pass online here, under ‘Trajet’ you will need to specify the origin and destination stations, for example Antibes to Monaco Monte-Carlo etc: https://www.ter.sncf.com/sud-provence-alpes-cote-d-azur/offres/cartes-abonnements/abonnement-ter-paca-zou-hebdo-mensuel
Local Monaco transport & amenities: ‘Your Monaco’ is a useful site for visitors to Monaco, especially regarding transport and public amenities. The site has interactive maps to help you find:
- Access points to the Monaco train station
- Public elevators
- Bus stops & bus ticket machines
- Electric bike stations & the Mobee electric vehicle stations
- Public carparks, including PMR parking
- On street parking
- Bike parking
There’s also information about public beaches, walking trails, where to walk your dog, children’s playgrounds, cultural attractions such as art galleries, traffic updates, the location of defibrillators in Monaco and information about recycling and energy. The site is available in English, French and Italian. It is particularly useful for the information about elevators in Monaco! More info here: https://accessriviera.wordpress.com/2021/07/17/your-monaco/
Buses: Exhibitors, Accredited Press and Sapphire Experience visitors can use the bus network of Monaco for FREE between 7am and 9pm during show days. You need to request a bus card at the MYS entrances upon presentation of your MYS badge. For bus timetables for local Monaco buses, go here: https://www.cam.mc/en
Show shuttle boats: Free shuttle boats will run across Port Hercules from 10am to 6.30pm, download the show map to familiarise yourself with the various routes as they go to different quays. Note: Don’t ask the tender drivers to take you to a specific stand/yacht as it’s not a personalised tender service and they don’t know the locations of specific exhibitors; you need to familiarise yourself with the quay names e.g. Jetee Luciana, Quai L’Hirondelle etc: https://www.monacoyachtshow.com/media-file/691/mys2021-general-layout.pdf
PR, Marketing & Social Media
Whether you’re a small business owner taking care of your own social media, or a large company with full support from a media/communications team, here are some basic marketing and communication tips that will boost your exposure during Monaco Yacht Show.
Provide clear information for your customers
Proof read your website well in advance prior to the show – I won’t name names here but I’ve seen major yachting brands with multiple spelling errors in their charter itineraries online (oops!). No excuses for this.
Ensure visitors to your website have clear menu headings to guide them and straightforward information that helps them make a decision about what to do next; whether that is ordering a product easily, asking for more details about a specific product/service or directing them to subscribe to your mailing list.
Most people at MYS will have their smartphones with them – is your website mobile-friendly?
By the time the show starts, you should have your visual identity defined. Share your company logo, use photos and graphics in all your communication.
Make it easy to understand key information in your social media posts or printed material:
- Your MYS stand number or berth location
- A location map
- Contact details
- Your social media accounts and any relevant hashtags
With the pandemic impacting interactions, we no longer can host large-scale live presentations or leisurely onsite parties. Think about what methods you have to attract potential customers to your stand and convert them to sales?
Prepare a few versions of an elevator pitch about your business that says what your company does and why you are different from competitors. Planning is key because it’s amazing how many exhibitors have no clear direction when they talk to you and you have no idea what they do!
Monaco Yacht Show Exhibitor Lists
Review the Monaco Yacht Show Exhibitor lists including yachts, exhibitors and media so you know who is attending and where to find them. The show maps are available on the MYS website.
Participating Yachts: https://www.monacoyachtshow.com/en/superyachts
Participating Exhibitors: https://www.monacoyachtshow.com/en/exhibitors
Tenders & Toys: https://www.monacoyachtshow.com/en/tenders-toys
Car Deck brands: https://www.monacoyachtshow.com/en/car-deck
Sailing Yacht exhibitors on Quai L’Hirondelle: https://www.monacoyachtshow.com/en/sailing-yacht-area
Upper Deck Lounge partners: https://www.monacoyachtshow.com/en/upper-deck-lounge
Yacht Design & Innovation Hub: https://www.monacoyachtshow.com/en/yacht-design
Media Partners: https://www.monacoyachtshow.com/en/media-partners
Dealing with Media & Journalists
For exhibitors, you’ll find that media representatives, journalists, photographers and videographers will be exceptionally busy creating content before, during and after the show.
Review the MYS Exhibitor List under ‘Media Partners’ to see who will be represented at the show and choose 2-3 to introduce your company to. Don’t just send Editors or writers a link to your website or a 2000-word sales brochure. Tailor your approach by highlighting your latest innovations or projects at MYS. List your MYS press conference under the ‘Media – Press Agenda’ section on the MYS website.
If you can prepare a media kit or press release, do so and include details about photos, technical/product/designer descriptions, contact details and pricing if necessary. Tell journalists if this information is fine for immediate release or confidential until a set date – you’ll be surprised how many assume they know.
If an unexpected media interview arises, a good journalist will let you know what they need (one comment, 200 words, a full-page summary) and where it will be published. Avoid being 100% self-promotional or the audience will get bored or stop reading – if you want people to read an advertisement, buy one! Believe it or not, I have contacted exhibitors for comments for articles and they HAVE NOT replied missing out on valuable opportunities for global media coverage and PR.
Provide value by answering questions promptly as many journalists have tight deadlines. Exchange contact details so the journalist can reach you if they need further information, high-resolution images to support the article or send you a link when published.
Not everyone at MYS has an exhibition stand – many people are roaming and networking on the quays or at restaurants outside the show so be prepared to meet anyone, at any time.
After the show, make sure you publish a write up about the show on your company blog, website or newsletter with key takeaways from your time at the show – this is good for SEO and a great opportunity to add in any links to press articles.
While there’ll be a lot of live social media posts during Monaco Yacht Show, it’s helpful to plan your social media strategy in advance as much as possible – what type of posts you will publish, photos, captions.
Nominate one person or a team to take care of all social media during show week so there’s consistency and adherence to brand messaging – no one wants to see John from the shipyard table dancing on Facebook Live, or Julie from sales tipsy and tagging everyone on Instagram with your company hashtag.
Remind your audience where to find you: embed your active social media feeds on your website, add your social media handles to your newsletter and include social sharing buttons on all your blog posts.
Explain to your employees how your social media presence is contributing to company growth, brand awareness, sales. A company’s efforts are the sum of all parts, so get your staff to like and share your social media posts.
The official hashtags go crazy during Monaco Yacht Show, so it’s valuable to pick up some of that online traffic and divert it towards your own yachting company or business. The official show Twitter account is @mys_monaco and hashtags #MYS2021 and #MonacoYachtShow.
One of my favourite features of Twitter is the ability to create Lists which I use for most major events. I highly recommend you make a targeted list of your key clients Twitter handles and hashtags. This is an excellent way to cut through the online noise on Twitter and see tweets and retweets from people in your niche. Twitter Lists save huge amounts of time and energy during the show where you can mention your clients in tweets, tag them in photos etc. You will not have time to research this information for every client during the show. Your clients are more likely to share your tweets if you include them in the tweet. Whether you make a list of 5 clients, 10 clients or 50 clients you can do this NOW and be prepared and ready to go. To create your own customised Twitter list of clients, prospective clients, industry players etc, log into your Twitter Profile, click onto ‘Lists’ and then ‘Create new list’.
LinkedIn is a fantastic platform for generating business leads and new clients. Search for specific people, posts, companies or content in the search bar e.g. #Yachting and engage with industry-relevant content by commenting on posts. I have my LinkedIn profile as a QR code on my business card which makes is super easy for new contacts to connect with me.
On LinkedIn mobile, you can also share your own QR code easily….once logged into your LinkedIn personal profile, click on the QR code icon at the top and you can then share your code or save it to your photos.
Instagram and Facebook
Sharing live videos during yacht shows is a good way to gain exposure with your target audience. For Instagram Live, keep your videos short as no one has time to watch a lengthy video.
Maximise the reach of Instagram and Facebook Stories during MYS by geotagging ‘Port Hercules’ or ‘Monaco’ and use the official show hashtag #MYS2021 in any Stories.
Monaco Yacht Show Covid-19 Sanitary & Health Measures
Wearing a mask outdoors is compulsory in Monaco for people aged 5 years and over.
Access to MYS will be based on presentation of a health pass in digital or paper format: Monaco Safe Pass, Covid EU digital certificate or ONE of the following documents in French or English, either:
– Negative PCR or antigenic test result less than 72 hours.
– A complete vaccination*:
For COVID-19 Vaccine Janssen, 28 days after one dose
For other vaccines, 7 days after the 2nd dose or single dose for people who have had covid19.
– Proof of covid19 recovery certificate: Positive PCR test older than 11 days and less than 6 months.
For the MYS show week, for fully vaccinated people it’s possible to get a health bracelet valid for the show week by presenting your complete vaccination proof at the MYS entrance (either digital or paper versions).
Accepted masks within the show are surgical masks, FFP2 or Bettimask™ fabric masks (All other fabric masks are not allowed).
List of pharmacies in Monaco offering antigen or PCR tests: https://www.monacoyachtshow.com/media-file/724/mys-list-pharmacies-laboratories-en-16-09-21.pdf
Dress Code for Monaco Yacht Show
There is no particular dress code for MYS, nevertheless the organisers reserve the right to expel any person whose attitude or clothing is judged to be incompatible with the standing and image of the show or who refuses to comply with the policies in force on the premises.
Monaco has its own microclimate and the weather can be changeable. Check the weather in advance and be prepared for everything – consider sunglasses, a hat, sun cream and/or a travel umbrella.
Take spare face masks because we’ve all broken the strings on them!
Especially for ladies, I highly recommend taking tissues, hand sanitiser, face spritzer and a portable mirror for makeup touch-ups (because the mirrors in the installed bathrooms on-site don’t really give you the best lighting to reapply makeup).
Top suggestion is footwear: wear comfortable footwear and take blister plasters! Ladies, avoid high heels as your feet will be dying by the end of the day. Men, wear neat socks. Don’t forget to check your pedicure or manicure – it’s astounding how many people forget to trim their toenails or have chipped nail varnish on their toes when barefoot on board a luxury yacht.
Other Miscellaneous FAQs
There is no left luggage facility at Monaco Yacht Show. If you have suitcases or large items you will need to check in at your accommodation and leave items there.
Dogs are permitted into the show with these conditions: Guide dogs are allowed to accompany visually-impaired owners. Small dogs that can easily be carried in their owner’s arms are permitted; they must be on a lead at all times and owners must pick up any dog mess. Other animals aren’t permitted.
Feel free to share this article! You can visit the official MYS website here: www.monacoyachtshow.com