Online Yachting Directory for Antibes

Helping you easily find local products, services & suppliers

Antibes Yachting goes beyond conventional business to connect you with opportunities and industry-specific advice.

Rebecca's skills in public relations have made her a well-known entity in yachting and luxury market places. I would not hesitate to put the future of my business in her hands, as I know that she would push it to be as successful as she possibly could. I highly recommend Rebecca and Antibes Yachting.

Rhea Rouw, Company Owner, Yachting International Radio

Rebecca is a natural talent when it comes to writing, she helped me with my website and everything she wrote was spot on. One appointment to discuss quickly the general idea of what I wanted and a few days later, the website was ready with Rebecca's texts. I couldn't have asked for a better/faster/more efficient service. I was totally satisfied and I can only recommend Antibes Yachting !

Jocelyn Passeron, Owner, TheYachtPhotographer.com

Rebecca's knowledge of the French Riviera is second to none. Her posts offer a truly exciting style and insights of huge benefit to anyone visiting the south of France. I would not hesitate to recommend Rebecca to anyone looking for a true "guru" on the ground on the Cote d'Azur or to add great content to their blog/website. She researches any subject thoroughly and always surprises me with her fantastic writing.

Alexander Coles, Charter Broker, Bespoke Yacht Charter

Rebecca was my first call when I needed some website copy. She worked meticulously through my requirements to understand how I wanted to present myself to the industry and provided some excellent copy that we edited a few times to get it just how I liked. A completely painless experience with a professional.

George ‘Ben’ Gill, Founder & Owner, Miller Compton Maritime

Rebecca is an excellent writer and a great collaborator who brings value to our brand and the yachting industry with passion and dedication.

Mavi Iglesias, SEA Yacht Group

Rebecca's marketing & PR skills are excellent and she has helped our business greatly, especially during a time of introducing our brand, products and services to the superyacht industry.

Daniel Bruntsch, Global Head of Marine, BROMIC Heating

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LinkedIn For Yachting Companies:  How to customise your LinkedIn URL

LinkedIn For Yachting Companies: How to customise your LinkedIn URL

LinkedIn has transitioned beyond just a job-hunting platform.

LinkedIn offers:
↪︎ A place to expand and showcase your professional portfolio and testimonials.
↪︎ A platform to share your professional and personal story.

↪︎ Business opportunities and partnerships.

↪︎ Company insights and industry news.
↪︎ Education and learning.
 ↪︎ Networking opportunities.
yacht marketing agency, Superyachts, cannes, yacht content marketing tips, Antibes Yachting
DID YOU KNOW? By default, LinkedIn gives each user a URL that contains your name as well as a bunch of random letters and numbers.  It looks something like this:

www.linkedin.com/in/rebecca-whitlocke-123ab456c

This URL is not very user friendly or easily shared with prospects or your network.
One of the quickest ways to enhance your professional profile is to customise your LinkedIn URL – this is an easy and free feature.
Changing your LinkedIn URL to a personalised LinkedIn URL ensures your profile appears better in search results, your URL is more streamlined, it’s easier to remember that a whole bunch of random letters/numbers, you can be differentiated clearly among other LinkedIn users with a similar (or same name).

Step-by-step:

1️⃣ Click on “Me” at the top of your LinkedIn homepage.

2️⃣ Click on “View profile.”
3️⃣ Click on “Edit public profile & URL” on top right.
4️⃣ Click on the pencil icon: “Edit your custom URL”.
5️⃣ Create a personalised URL.  LinkedIn will check the availability of the URL you entered. If it’s already taken or not allowed, you will need to use a different variation. Your custom URL must contain 3-100 letters or numbers. Please don’t use spaces, symbols, or special characters.
Save!
Since you’ll share this public profile URL with people, keep it simple so they can find your LinkedIn profile.

5 places where you can you use your LinkedIn URL:

  • Add your URL to your email signature.
  • Business cards (or a QR code is good too!)
  • Presentations or conference slides.
  • CVs.
  • Website bios.
Feel free to share your updated URLs below, and let’s connect! 🤝✨

Top Public Relations Voice on LinkedIn

I also have some great news!   LinkedIn has given me a ‘Top Public Relations Voice’ which is great news as it means I’m in the top 3% of contributors for a platform that has over 1 billion members.
pr agent for superyachts, yacht marketing, Antibes Yachting, Rebecca Whitlocke, public relations for yachts
However, while the badge is a virtual endorsement, it doesn’t help me write engaging posts, do outreach to HNW, yachting or event clients that I want to reach, or interact on my behalf to negotiate deals.

However, I love LinkedIn and here’s why:

🌐 AUDIENCE: LinkedIn has a higher % of my target HNW, yachting and event clients and allows me to connect with the right people for work. For example, of the hundreds of Fortune 500 CEOs on social media, 97% of them are on LinkedIn. I’ve built my network up to include well-known names in fashion, film, music, sports, tech and television.

🫶 COMMUNITY: I’ve built up a solid community over 13,000 members on LinkedIn who support my content. Then there’s the lurkers – who don’t engage, but suddenly drop into your inbox with an offer or partnership. I’ve met lots of people in person too so friendships have formed. LinkedIn also gives me another platform to talk about and highlight underrepresented charities or causes.

👍 ENGAGEMENT: LinkedIn challenges the over-the-top idea of being popular. There’s less people here who have an end game of posting purely to go viral. People appreciate the effort you make to share helpful content. LinkedIn is THE platform that allows me to rock the boat occasionally, fuel opinion and get decent engagement by challenging the status quo.

🧠 KNOWLEDGE: As with any platform, LinkedIn has its fair share of experts and gurus! However, there’s a lot of clever people here who I’ve learned from regarding brand positioning, content tools and business development. When you build your knowledge you avoid a mindset that your abilities are fixed and determined by your background, intelligence, luck or talent.

🚀 OPPORTUNITIES: I have received amazing business opportunities and partnerships via LinkedIn. Opportunities that I couldn’t see happening via X or Instagram.

Head over to LinkedIn to follow me there:  https://www.linkedin.com/in/rebeccawhitlocke

Superyacht Summit Adria Wrap-Up

Superyacht Summit Adria Wrap-Up

The debut edition of the Superyacht Summit Adria took place at the Radisson Blu in Split on April 18th.  The event brought together over 100 guests from various parts of the world, united for an introspective look at the Adriatic yachting sector.

With Tristan Mortlock, Founder of Mortlock Yachts

My Key Takeaways:

  • No matter the size of the company, the business owners I spoke to at the event really proved the importance of leveraging local expertise. All of the people I spoke to have extensive networks comprised of industry professionals, including maritime suppliers, luxury hospitality, and yachting services.  I’d love to expand on some of the conversations I had with companies who lead with motivators such as “Here’s how we can help you” and “Here’s evidence of us doing it already”.
  • Defining a roadmap to grow the Adriatic as a yachting region requires ongoing collaboration as the Adriatic has its own set of challenges and requirements.  With the right partnerships and reinforcement for improvement and knowledge sharing, growth is not just a possibility but a certainty.

Developing the Adriatic yachting industry will require ongoing collaboration, knowledge sharing and partnerships

  • Our customers want to feel valued and understood – it’s about creating a connection between the emotions and experiences your company evokes. In the luxury sector that is rife with choices, value doesn’t rest solely on being nice, making a financial transaction or highlighting the attributes of a product or service. All customers have a rational motivation to choose any company offering similar pricing and offerings. But loyalty is given only when extra emotional value is offered.
  • There are many professionals with backgrounds from different sectors who have immense technical and operational knowledge that would cross over nicely into the yachting sector. I have no doubt these professionals would ensure compliance with rigorous industry standards and foster innovation.  It’s not just about improving what’s already in the market; it’s about creating something new and making it yours. We need to crack the “It’s always been done this way” mindset in yachting!
  • Efficiency, quality, reliability and satisfaction are the bedrock of any product or service.  This includes acting as a media partner and being committed to excellence. By relinquishing the urge to be all things to all people, you can forge a clearer path to differentiation and success.

Rebecca Whitlocke from Antibes Yachting was thrilled to join Superyacht Content as a Media Partner for the Superyacht Summit Adria.  Take a look here at everything you might have missed from the Superyacht Summit Adria: https://www.superyachtcontent.com/superyacht-crew-lifestyle/superyacht-events/everything-you-might-have-missed-from-superyacht-summit-adria/

Discover the Palma International Boat Show 2024 Highlights

The Palma International Boat Show is a captivating annual event that draws the global yachting community to Mallorca. This prestigious event is not just a showcase but a celebration of maritime excellence, where innovation meets tradition in the heart of the Mediterranean. With a focus on luxury yachts, motor yachts, and cutting-edge navigation equipment, the show has become a pivotal moment for industry professionals and enthusiasts alike to discover the latest advancements and trends in the superyacht industry. Its significance extends beyond the yachts themselves, serving as a beacon for brokerage and networking within the idyllic setting of the Balearics.

In 2024, the Palma International Boat Show promised to surpass expectations with an array of exhibitors and highlights designed to captivate and engage attendees. From the dazzling display of yachts to the well-planned Superyacht Village, each aspect of the show is meticulously curated to offer insights into the industry. Attendees can look forward to an immersive experience that encompasses not just viewing but understanding the craftsmanship and companies behind these magnificent vessels.

Overview of Palma International Boat Show 2024

Palma International Boat Show took place from the 25th to the 28th of April at Palma’s Marina Moll Vell. This event marks the opening of the Mediterranean yachting season and is a pivotal gathering for the superyacht industry.

This year celebrated the 40th anniversary of the Palma International Boat Show, highlighting its long-standing tradition and its role in showcasing the latest innovations in yachting. The show has grown significantly over the years, reflecting its importance and the growing interest in maritime luxury and technological advancements.

Attendance and Exhibitors

The show had over 30,000 attendees and featured 295 exhibitors displaying a wide array of vessels, including 260 boats at sea. This represents a 10% increase in participation from the previous year, setting a new record for the event. The extensive display underscores the show’s global appeal and its significance as an international maritime event.

Key Highlights

Superyacht Village

The Superyacht Village, a highlight at the Palma International Boat Show, showcases over 80 luxury yachts, each surpassing 24 metres, offering a unique pre-season opportunity for significant exposure in the yachting industry. This area not only features impressive yachts but also includes a dedicated Refit & Repair zone and the Yachting Ventures Innovation Corner, catering to forward-thinking professionals.

Refit Area at Palma International Boat Show

Innovations in Yacht Design

Innovative yacht design is prominently displayed at the Palma Boat Show where advancements in sail design and marine electronics meet the latest in eco-friendly technology. This convergence of tradition and innovation underscores the event’s role as a leader in the yachting industry.

Sustainability Initiatives

Sustainability is an important topic on everyone’s minds with a strategy aimed at measuring and reducing the carbon footprint, efficient waste management, and promoting responsible water consumption. These efforts highlight the show’s commitment to environmental stewardship and its future as a certified sustainable event.

It was great to see Cleanwave water filters on-site, educational workshops about eco-initiatives and brands such as Oceanform and Washdown harnessing their values to create new product ranges.

Estela Superyacht Agency hosted a seminar moderated by Rebecca Whitlocke of Antibes Yachting called “Sustainability On Board and In Yards”.  Key takeaways highlighted that we need to be consistent with messaging that goes beyond compliance and avoids greenwashing. You can watch the full breakfast seminar here:

On Day 2 of the Estela Breakfast Seminars, Erica Lay hosted a Crew Seminar featuring the PYA, Fraser, Nautilus and two Captains focused on the status of yacht crew including discussion topics about crew training, up skilling, unions, legal representation and more.  It was also clear that crew welfare and mental health awareness is not just a trend. We need to give crew the resources and support they need in demanding roles, and be realistic about life on board.

Conclusion

Reflected upon the insights from the Palma International Boat Show 2024, it’s evident how this event stands as a testament to connecting the yachting community, fostering an environment ripe for networking, cultural integration, and shared learning experiences.  The show’s legacy, celebrated through this 40th milestone, is a reminder of the strides made and the potential that lies ahead—for it is in such gatherings that the future of the industry is shaped.

 

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