Digital marketing is essential in today's business environment, and if last year taught us anything it was the importance of maintaining communication to both your existing and prospective customers. Using digital tools and technology helps you build your company...
Written by Rebecca Whitlocke The superyacht industry has been paying closer attention to diversity and inclusion, with a focus on equality and creating a more sustainable industry. We see roles such as “Chief Diversity Officer” or “Diversity and Inclusion Manager” in...
Ulysse Nardin will once again be the official sponsor of the Monaco Yacht Show which will be held from 22nd to 25th September 2021. The presence of the Swiss watchmaker on the quays of Monaco's iconic Port Hercule since 2009 is truly part of its history, intrinsically...
After lengthy discussions, the main orders for mooring of yachts in the French protected waters of the Mediterranean has been published. This means that yachts will have to anchor further from the shore, beaches and busy establishments, with a risk of heavy...
Road To Gold is a brand new online program that demystifies the secrets of campaigning at the highest level of sailing competition. Designed by world-class sailor and coach from New Zealand, Hamish Willcox, in partnership with British sailing journalist and...
Are you listed on Google My Business? If not, you're missing out on sending traffic to your yachting website and customers finding your product/service. What is Google My Business? Google My Business is a free tool that allows you to manage how your yachting business...
Ships bells have been a part of maritime traditions for both functional and ceremonial uses. Used for signalling, ceremonial salutes, time keeping, sounding alarms and also when a sailor has died he or she can be honoured with the sounding of eight bells symbolising...
I recently got some great news that Antibes Yachting’s blog has been selected by Feedspot as one of the "Top 40 Yacht Blogs, Websites and Influencers in 2020". I have made a concentrated effort to add useful and industry-relevant content to the blog, so I'm happy that...
Four years ago, the UK voted to leave the European Union and since then there has been conflicting information concerning travel and immigration regulations for British yacht crew in France, as well as VAT on yachts post-Brexit. On 31 December 2020, the French...
As we creep closer to the holiday season, it's important to realise that marketing is a long-term strategy. While these Countdown to Christmas posts are intended to inspire you with marketing ideas, there is no quick fix solution for posting consistent and relevant...
