Hashtags are a digital filtering feature that cement your brand reputation, help your target audience find you and attract the right followers to your business. They are most popular on Instagram, have traction on Facebook and Twitter and are now gaining followers on...
What makes a powerful customer testimonial? A testimonial becomes believable to a prospective customer the minute it starts to mirror their objections. If you get receive customer testimonials that say “XYZ Company did a great job and I’d highly recommend them” that’s...
If you’re looking for inspiration for content creation, ask your audience or customers for ideas! I often run polls to ask my followers what I should write about. It is an excellent method to reach customers for what appeals to them, their pain points, their...
One of the most important metrics for yachting businesses is determining the ladder that aligns your business goals - essentially, what does success look like? Marketing campaigns in the yachting industry are predominantly focused on the 'awareness' stage and they...
Coffee, coffee, coffee - it's my thing! Though, I've just finished a 21-day Health & Fitness Program and coffee is being reduced Anyhow, coffee can be a good analogy to marketing your yachting business. Why? Good coffee shops are customer-oriented - if I walk...
As the year comes to a close, I thought it would be helpful to create a list of 'Happy New Year' suggestions that yachting business owners can use to send wishes out to customers, coworkers, suppliers, partners or industry friends. You can use these as a starting...
Recently, I entered an interesting discussion on LinkedIn about expectations with marketing on behalf of clients. A common thread was that some clients refuse to budge on things that damage their growth. This includes: - Continuing to target the wrong customers who...
Let's talk about the importance of distribution and promotion of your content and marketing. Why? Because if no one can see or find your content then you are wasting time and energy creating it. What differentiates social media platforms today is no longer their...
Monaco Yacht Show 2021 will run from Wednesday 22 September to Saturday 25 September at Port Hercules. After a hiatus since the last show in 2019, there is a new show format in line with current Monaco Government regulations and after consultation with the industry...
Cannes Yachting Festival 2021 is much anticipated for a return to the Côte d'Azur from 7 to 12 September after 2020's show was cancelled due to the pandemic. Around 470 exhibitors are confirmed, with 560 vessels spread across Vieux Port and Port Canto; 150 of these...
