One of the most important metrics for yachting businesses is determining the ladder that aligns your business goals - essentially, what does success look like? Marketing campaigns in the yachting industry are predominantly focused on the 'awareness' stage and they...
Coffee, coffee, coffee - it's my thing! Though, I've just finished a 21-day Health & Fitness Program and coffee is being reduced Anyhow, coffee can be a good analogy to marketing your yachting business. Why? Good coffee shops are customer-oriented - if I walk...
As the year comes to a close, I thought it would be helpful to create a list of 'Happy New Year' suggestions that yachting business owners can use to send wishes out to customers, coworkers, suppliers, partners or industry friends. You can use these as a starting...
Recently, I entered an interesting discussion on LinkedIn about expectations with marketing on behalf of clients. A common thread was that some clients refuse to budge on things that damage their growth. This includes: - Continuing to target the wrong customers who...
Let's talk about the importance of distribution and promotion of your content and marketing. Why? Because if no one can see or find your content then you are wasting time and energy creating it. What differentiates social media platforms today is no longer their...
Monaco Yacht Show 2021 will run from Wednesday 22 September to Saturday 25 September at Port Hercules. After a hiatus since the last show in 2019, there is a new show format in line with current Monaco Government regulations and after consultation with the industry...
Cannes Yachting Festival 2021 is much anticipated for a return to the Côte d'Azur from 7 to 12 September after 2020's show was cancelled due to the pandemic. Around 470 exhibitors are confirmed, with 560 vessels spread across Vieux Port and Port Canto; 150 of these...
Rebecca Whitlocke, Founder of Antibes Yachting, joined the 'Head Of Hosting And Marketing In Yachting And Luxury Tourism' class today (virtually) at Fondazione I.S.Y.L to speak about marketing for luxury and nautical tourism, with a specific focus on destination...
It was a pleasure to be invited to be interviewed for the yachting podcast, Yachting & Beyond, hosted by MegaYachts Fan. About MYF's podcast Yachting and Beyond celebrates all things positive and exciting for the superyacht industry and beyond; this is a podcast...
Digital marketing is essential in today's business environment, and if last year taught us anything it was the importance of maintaining communication to both your existing and prospective customers. Using digital tools and technology helps you build your company...
