Antibes Yachting Marketing Brewer

Anyhow, coffee can be a good analogy to marketing your yachting business. Why?

Good coffee shops are customer-oriented – if I walk into my favourite coffee shop the baristas know me and will say “Noisette” or “Flat white”. They had me at hello. Skilled baristas get to know the preferences and habits of their regular customers.

Therefore, it’s not so much about whether your prospective customers will choose you by price, but by the knowledge that you can guide them expertly to the best beans and coffee YOU offer.

If you don’t know what your customers need, ask them and give them the beans (content) or coffee (experience) they need to decide to buy from you.

Companies who list with Antibes Yachting already come with an ace card for marketing. Why? Because you’re part of something that’s bigger than just your company doing its own thing; you get the reputation of a luxury subculture here on the French Riviera, a local yachting community and a ton of forward-thinking people who understand the importance of reputation and word-of-mouth.