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Ask Your Audience: Best Practices for Luxury Marketing
If you’re looking for inspiration for content creation, ask your audience or customers for ideas! I often run polls to ask my followers what I should write about. It is an excellent method to reach customers for what appeals to them, their pain points, their...
Marketing Tips: Understanding How Content Impacts Your Sales Funnel
One of the most important metrics for yachting businesses is determining the ladder that aligns your business goals - essentially, what does success look like? Marketing campaigns in the yachting industry are predominantly focused on the 'awareness' stage and they...
Electric vehicle charging stations at Port Vauban
Port Vauban has 4 electric vehicle charging stations located near the Capitainerie, however these are no longer free of charge to use by the public. Recharging at these stations is reserved for boat owners and vehicles of the Capitainerie/harbour master. The port now...
Antibes Yachting Marketing Brewer
Coffee, coffee, coffee - it's my thing! Though, I've just finished a 21-day Health & Fitness Program and coffee is being reduced Anyhow, coffee can be a good analogy to marketing your yachting business. Why? Good coffee shops are customer-oriented - if I walk...
40 Best New Year Wishes For Yachting Companies
As the year comes to a close, I thought it would be helpful to create a list of 'Happy New Year' suggestions that yachting business owners can use to send wishes out to customers, coworkers, suppliers, partners or industry friends. You can use these as a starting...
Yachting: 4 Steps Of A Successful Marketing Process
Recently, I entered an interesting discussion on LinkedIn about expectations with marketing on behalf of clients. A common thread was that some clients refuse to budge on things that damage their growth. This includes: - Continuing to target the wrong customers who...
140m Solaris is the most expensive custom superyacht
By Jules Rabai Solaris, built by Lloyd Werft, and delivered in June this year is the most expensive custom superyacht to date. An explorer class, capable of voyaging to locations beyond any other. If I could spend one day on any yacht in the world, it would be...
Telethon 2021 at Port Vauban in Antibes
Organised by the Société des Régates d'Antibes and in partnership with Port Vauban, the general public is welcomed to Port Vauban on Saturday 4 December from 10am to 4pm, Quai Vauban 1, opposite the Ferris wheel as part of Telethon 2021. On the program: a sailing trip...
Yachting Industry: Content Creation + Distribution + Promotion
Let's talk about the importance of distribution and promotion of your content and marketing. Why? Because if no one can see or find your content then you are wasting time and energy creating it. What differentiates social media platforms today is no longer their...
Club Vivanova Luxury Lifestyle Charity Gala Dinner 2021
The 7th Edition Club Vivanova Luxury Lifestyle Charity Gala Dinner will be hosted on Saturday 13th November in the Salle d'Or Ballroom at the Fairmont Monte-Carlo in Monaco. The gala event enables distinguished business leaders from across the globe, Club Vivanova...
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