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Crew Party at Port Vauban in Antibes
YACHTNEEDS and Port Vauban are hosting a Hawaiian-themed crew party in Antibes on Friday 8th April 2022 from 7pm onwards. It's a free event, however is limited to crew members only who must pre-register to enter the party. Note: All attendees must have a valid pass...
Marketing Tips: Press Coverage For Your Yachting Company
Getting press coverage for your company is valuable for brand building, thought leadership and SEO juice. Bravo! You can now add the article link to your company website as proof someone else thinks you’re great ? Skip forward a year or two and suddenly you find that...
How Hashtags Can Build Brand Awareness For Your Yachting Company
Hashtags are a digital filtering feature that cement your brand reputation, help your target audience find you and attract the right followers to your business. They are most popular on Instagram, have traction on Facebook and Twitter and are now gaining followers on...
How To Get Outstanding Client Testimonials
What makes a powerful customer testimonial? A testimonial becomes believable to a prospective customer the minute it starts to mirror their objections. If you get receive customer testimonials that say “XYZ Company did a great job and I’d highly recommend them” that’s...
Ask Your Audience: Best Practices for Luxury Marketing
If you’re looking for inspiration for content creation, ask your audience or customers for ideas! I often run polls to ask my followers what I should write about. It is an excellent method to reach customers for what appeals to them, their pain points, their...
Marketing Tips: Understanding How Content Impacts Your Sales Funnel
One of the most important metrics for yachting businesses is determining the ladder that aligns your business goals - essentially, what does success look like? Marketing campaigns in the yachting industry are predominantly focused on the 'awareness' stage and they...
Electric vehicle charging stations at Port Vauban
Port Vauban has 4 electric vehicle charging stations located near the Capitainerie, however these are no longer free of charge to use by the public. Recharging at these stations is reserved for boat owners and vehicles of the Capitainerie/harbour master. The port now...
Antibes Yachting Marketing Brewer
Coffee, coffee, coffee - it's my thing! Though, I've just finished a 21-day Health & Fitness Program and coffee is being reduced Anyhow, coffee can be a good analogy to marketing your yachting business. Why? Good coffee shops are customer-oriented - if I walk...
40 Best New Year Wishes For Yachting Companies
As the year comes to a close, I thought it would be helpful to create a list of 'Happy New Year' suggestions that yachting business owners can use to send wishes out to customers, coworkers, suppliers, partners or industry friends. You can use these as a starting...
Yachting: 4 Steps Of A Successful Marketing Process
Recently, I entered an interesting discussion on LinkedIn about expectations with marketing on behalf of clients. A common thread was that some clients refuse to budge on things that damage their growth. This includes: - Continuing to target the wrong customers who...
