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Countdown to Christmas marketing tips: Days 9 to 12
As we creep closer to the holiday season, it's important to realise that marketing is a long-term strategy. While these Countdown to Christmas posts are intended to inspire you with marketing ideas, there is no quick fix solution for posting consistent and relevant...
Countdown to Christmas marketing tips: Days 5 to 8
There's been a fantastic response to the first four days of the 12 Days Of Christmas marketing posts on Instagram and Facebook. These posts are meant to challenge the yachting industry, and give individuals and companies some free marketing tips that help them with...
Countdown to Christmas marketing tips: Days 1 to 4
A reminder to not forget to put the finishing touches on your holiday marketing campaigns. What holiday marketing campaign I hear you say! Christmas sees a wave of seasonal marketing and promotions flooding our social media feeds. Some companies are cranking out...
Coffee & Marketing
Coffee & Marketing Coffee is the silent motivator for starting my day; some people love herbal tea, water or other beverages but coffee is my thing. Today’s post is about the relevance of how our daily routine - whether it’s a coffee or tea break - can inspire our...
The Pelagos Sanctuary
Twenty-one years ago, the Pelagos Agreement on the creation in the Mediterranean of a sanctuary for marine mammals was signed. What is the Pelagos Sanctuary? The Sanctuary is a marine area of 87,500 sq. km subject to an agreement between Italy, Monaco and France for...
Lockdown measures in France from November 28
President Macron recently detailed a progressive lockdown exit strategy which has seen the reopening of non-essential stores and extended trips (previously limited to 1 km/1 hour from your home) from Saturday 28th November in France. First step: November 28, in the...
Yachting Aftersales & Refit Experience (YARE) 2020 is going digital
Rebecca Whitlocke from Antibes Yachting will participate in Yare Networking 2020 where she will moderate a cyber security workshop. Over the past decade, YARE (Yachting Aftersales and Refit Experience) has connected over 1300 companies and 800 Captains at the annual...
Social Media Myth Busting In The Yachting Industry
My post today was inspired by a discussion I recently had with a couple of yachting companies about the dominance of various yachting businesses on social media channels. One company assured me that they do 'very well' across 5 different social media channels. I...
BOAT International 2020 World Superyacht Awards
The winners of the BOAT International 2020 World Superyacht Awards have been revealed. The 15th annual edition of the annual awards were held as a virtual event hosted by Natasha Kaplinsky, with some of the most spectacular yachts from the global fleet taking part....
Soaring into Friday
Do you feel like your marketing is soaring for your business? I love this video, it makes me smile! Today’s...
