By Rebecca Whitlocke The use of artificial intelligence (AI) is transforming industries globally, and the yachting sector is no exception. From yacht design to crew ops, AI is stepping into our job and daily life. AI is being used to improve operational efficiency,...
It was a pleasure for me to be a speaker at the Future of Luxury Marketing Forum focused on bridging traditional luxury marketing with emerging digital trends in the yachting industry. The online forum was held on June 17th and was hosted by Andrea Tagliaferro, Yacht...
The third United Nations Ocean Conference (UNOC3), co-organised by France and Costa Rica, was held in Nice from 9 to 13 June 2025. It aimed to support the implementation of Sustainable Development Goal 14 (SDG14): to "conserve and sustainably use the oceans, seas and...
In this blog, I’ll cover both the Balearic Superyacht Forum and the Palma International Boat Show (PIBS). The Balearic Superyacht Forum Coinciding with Palma International Boat Show, the second edition of the Balearic Superyacht Forum will take place on April 29 and...
Antibes Yachting’s blog has been selected by Feedspot as one of the "Top 90 Yacht Blogs & Websites in 2025". I make a consistent effort to post useful and industry-relevant content to my blog, so I'm happy that Antibes Yachting is included in this latest list of...
By Rebecca Whitlocke There are plenty of yachting advertising agencies and media buying companies that target the yachting industry, so it's important to understand if Google Ads are effective and how the right targeting can match your yacht (or products and services)...
Marine Tourism Awards 2024 Formerly known as our Nautical Tourism Awards, the Marine Tourism Awards are dedicated to those improving the maritime sphere. With a selection of maritime experiences on offer around the world, the awards programme has adapted to recognise...
One of the first things I do when I visit a yachting website is click on the social media buttons. Why? Because I need to validate: 1). YOU ARE STILL IN BUSINESS Many yachting companies have dormant social media buttons on their website, or they don't link to any site...
The yachting industry thrives on smooth service, and responsiveness. However, if client communication is not given priority, even the most well-run yachting company may falter. It's simple to boast about your fleet's excellence, your offerings' exclusivity, or your...
In the luxury yachting industry, where exclusivity and high-net-worth clientele are the focus, many business owners assume their reputation will naturally drive customers to them. However, in a highly competitive market, relying solely on brand prestige may not be...
