During research for a proposal for a Caribbean marina, I uncovered more than 100 unfavourable customer reviews online. The marina had not replied to ANY client reviews, either positive or negative. Social listening is so important for yachting companies, so you can...
In the yachting industry, cyber threats are becoming increasingly prevalent. As technology advances, so do the risks associated with it. Yachts and shore-based companies are more connected now than ever before. This makes them attractive targets for cybercriminals...
We often focus on what makes a great client, however, it’s just as important to learn how to spot problematic clients to avoid difficult situations and potential damage to your business. In the past few years, I've worked with a lot of clients, and I've had almost no...
Yachting and nautical tourism play a crucial role in European economies for several reasons: Significant economic contribution: The nautical tourism sector generates substantial revenue and economic activity across Europe. Supported by over 6,000 marinas and 32,000...
I am thrilled to announce that I have been nominated for the Yacht Dame Women’s Yachting Awards! My achievements and contributions to the yachting industry have not gone unnoticed, and this nomination is a testament to my hard work and dedication. The Women’s...
It was a pleasure for me to attend the Booking Manager Summit in Zagreb where I presented a session about 'Creating Content That Works'. In this post, I’m sharing a few tips about turning content ideas into actions. Getting your product or service in front of the...
Social media is like a shop window; you have to keep polishing it so your customers can look in and see clearly. ✅ Three beneficial aspects of social media: ▪ It gives you opportunities to build communities around your business, educate your audience or share your...
The debut edition of the Superyacht Summit Adria took place at the Radisson Blu in Split on April 18th. The event brought together over 100 guests from various parts of the world, united for an introspective look at the Adriatic yachting sector. My Key Takeaways: No...
The inaugural Superyacht Summit Adria (SSA24) is set to take place on April 18th, 2024, in the picturesque city of Split, Croatia, with the event venue being the Radisson Blu Split. This full-day, English-speaking conference, organised by WeAreSuperyachts, aims to be...
I am happy to announce that Antibes Yachting is an official commercial partner with BLADE. Four years ago, Monagasque operator Monacair bought Héli Sécurité in Saint-Tropez. A deal between Monacair and BLADE was then completed in May 2022. Then, in June 2022,...
