By Rebecca Whitlocke There are plenty of yachting advertising agencies and media buying companies that target the yachting industry, so it's important to understand if Google Ads are effective and how the right targeting can match your yacht (or products and services)...
One of the first things I do when I visit a yachting website is click on the social media buttons. Why? Because I need to validate: 1). YOU ARE STILL IN BUSINESS Many yachting companies have dormant social media buttons on their website, or they don't link to any site...
By Rebecca Whitlocke I have unsubscribed from numerous yachting newsletters in the past year. Dull to read because they've turned into regurgitated yacht listings and press release. It leaves me wondering why yachting companies even bother sending out a newsletter....
The yachting industry thrives on smooth service, and responsiveness. However, if client communication is not given priority, even the most well-run yachting company may falter. It's simple to boast about your fleet's excellence, your offerings' exclusivity, or your...
In the luxury yachting industry, where exclusivity and high-net-worth clientele are the focus, many business owners assume their reputation will naturally drive customers to them. However, in a highly competitive market, relying solely on brand prestige may not be...
During research for a proposal for a Caribbean marina, I uncovered more than 100 unfavourable customer reviews online. The marina had not replied to ANY client reviews, either positive or negative. Social listening is so important for yachting companies, so you can...
Disruptive advertising is a strategy that deviates from traditional advertising norms to create memorable and lasting impressions. It aims to break through the noise and captivate the audience in unconventional ways, setting a brand apart from competitors. This...
We often focus on what makes a great client, however, it’s just as important to learn how to spot problematic clients to avoid difficult situations and potential damage to your business. In the past few years, I've worked with a lot of clients, and I've had almost no...
I am thrilled to announce that I have been nominated for the Yacht Dame Women’s Yachting Awards! My achievements and contributions to the yachting industry have not gone unnoticed, and this nomination is a testament to my hard work and dedication. The Women’s...
It was a pleasure for me to attend the Booking Manager Summit in Zagreb where I presented a session about 'Creating Content That Works'. In this post, I’m sharing a few tips about turning content ideas into actions. Getting your product or service in front of the...
