Disruptive advertising is a strategy that deviates from traditional advertising norms to create memorable and lasting impressions. It aims to break through the noise and captivate the audience in unconventional ways, setting a brand apart from competitors. This...
Marketing Advice
14 Warning Signs For Red Flag Clients In The Superyacht Industry
We often focus on what makes a great client, however, it’s just as important to learn how to spot problematic clients to avoid difficult situations and potential damage to your business. In the past few years, I've worked with a lot of clients, and I've had almost no...
Nominee for the Yacht Dame Women’s Yachting Awards 2024
I am thrilled to announce that I have been nominated for the Yacht Dame Women’s Yachting Awards! My achievements and contributions to the yachting industry have not gone unnoticed, and this nomination is a testament to my hard work and dedication. The Women’s...
Create Content For The Yachting Industry That Works
It was a pleasure for me to attend the Booking Manager Summit in Zagreb where I presented a session about 'Creating Content That Works'. In this post, I’m sharing a few tips about turning content ideas into actions. Getting your product or service in front of the...
The Importance Of Social Media For Yachting Companies
Social media is like a shop window; you have to keep polishing it so your customers can look in and see clearly. ✅ Three beneficial aspects of social media: ▪ It gives you opportunities to build communities around your business, educate your audience or share your...
LinkedIn For Yachting Companies: How to customise your LinkedIn URL
LinkedIn has transitioned beyond just a job-hunting platform. LinkedIn offers: ↪︎ A place to expand and showcase your professional portfolio and testimonials. ↪︎ A platform to share your professional and personal story. ↪︎ Business opportunities and partnerships....
Antibes Yachting announces official partnership with BLADE Monaco
I am happy to announce that Antibes Yachting is an official commercial partner with BLADE. Four years ago, Monagasque operator Monacair bought Héli Sécurité in Saint-Tropez. A deal between Monacair and BLADE was then completed in May 2022. Then, in June 2022,...
Cannes Yachting Festival and Monaco Yacht Show 2023 Review
September flew by in a storm of yacht shows, bringing together many industry leaders and flagship products and services - the links in the nautical anchor chain - that fuel businesses across the superyacht sector. I managed to meet face-to-face with people at Cannes...
Sustainability Communication Discussion & Training programme with Superyacht Life Foundation & Superyacht Builders Association
This month, I had the opportunity to participate in discussions focused on how the yachting industry can come together, elaborate on, and learn more about sustainability communication and how this pressing matter is one of the biggest challenges for today’s marketers...
Sustainable Horizons: Elevating experiential tourism for elite clients
The International University of Monaco and the Cluster Yachting Monaco, in partnership with the Monaco Capital of Advanced Yachting, hosted the 3rd edition of the UHNWI Insight Summit on Monday 19th June from 09:00 am to 12:30 pm at the Monaco Yacht Club. This year...