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AI in Yachting: Use Cases, Challenges and Ethics
By Rebecca Whitlocke The use of artificial intelligence (AI) is transforming industries globally, and the yachting sector is no exception. From yacht design to crew ops, AI is stepping into our job and daily life. AI is being used to improve operational efficiency,...
Antibes Yachting participates in The Future of Luxury Marketing Forum
It was a pleasure for me to be a speaker at the Future of Luxury Marketing Forum focused on bridging traditional luxury marketing with emerging digital trends in the yachting industry. The online forum was held on June 17th and was hosted by Andrea Tagliaferro, Yacht...
What Type Of Content Generates Brand Awareness & Sales
Did you know that your marketing might be repelling customers? Your content can drive brand awareness and sales, but only if you map it to your customer’s buying journey. I’m going to keep this simple and break it down with real examples from the yachting industry:...
The UN Ocean Conference 2025: 15 Real Outcomes
The third United Nations Ocean Conference (UNOC3), co-organised by France and Costa Rica, was held in Nice from 9 to 13 June 2025. It aimed to support the implementation of Sustainable Development Goal 14 (SDG14): to "conserve and sustainably use the oceans, seas and...
The Balearic Superyacht Forum & Palma International Boat Show 2025 Guide
In this blog, I’ll cover both the Balearic Superyacht Forum and the Palma International Boat Show (PIBS). The Balearic Superyacht Forum Coinciding with Palma International Boat Show, the second edition of the Balearic Superyacht Forum will take place on April 29 and...
Antibes Yachting named in ‘Top Yachting Blogs in 2025’
Antibes Yachting’s blog has been selected by Feedspot as one of the "Top 90 Yacht Blogs & Websites in 2025". I make a consistent effort to post useful and industry-relevant content to my blog, so I'm happy that Antibes Yachting is included in this latest list of...
Are Google Ads Worth It For The Yachting Industry?
By Rebecca Whitlocke There are plenty of yachting advertising agencies and media buying companies that target the yachting industry, so it's important to understand if Google Ads are effective and how the right targeting can match your yacht (or products and services)...
Antibes Yachting wins two business awards
Marine Tourism Awards 2024 Formerly known as our Nautical Tourism Awards, the Marine Tourism Awards are dedicated to those improving the maritime sphere. With a selection of maritime experiences on offer around the world, the awards programme has adapted to recognise...
Social Media Tips For Your Yachting Company
One of the first things I do when I visit a yachting website is click on the social media buttons. Why? Because I need to validate: 1). YOU ARE STILL IN BUSINESS Many yachting companies have dormant social media buttons on their website, or they don't link to any site...
What Gated Content Works Best
By Rebecca Whitlocke I have unsubscribed from numerous yachting newsletters in the past year. Dull to read because they've turned into regurgitated yacht listings and press release. It leaves me wondering why yachting companies even bother sending out a newsletter....
