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Why Responding to Customer Reviews is Essential for Yachting Businesses
During research for a proposal for a Caribbean marina, I uncovered more than 100 unfavourable customer reviews online. The marina had not replied to ANY client reviews, either positive or negative. Social listening is so important for yachting companies, so you can...
Are Yachting Companies Brave Enough For Disruptive Advertising?
Disruptive advertising is a strategy that deviates from traditional advertising norms to create memorable and lasting impressions. It aims to break through the noise and captivate the audience in unconventional ways, setting a brand apart from competitors. This...
Cybersecurity Awareness For The Yachting Industry
In the yachting industry, cyber threats are becoming increasingly prevalent. As technology advances, so do the risks associated with it. Yachts and shore-based companies are more connected now than ever before. This makes them attractive targets for cybercriminals...
14 Warning Signs For Red Flag Clients In The Superyacht Industry
We often focus on what makes a great client, however, it’s just as important to learn how to spot problematic clients to avoid difficult situations and potential damage to your business. In the past few years, I've worked with a lot of clients, and I've had almost no...
The Impact Of Yachting & Nautical Tourism In Europe
Yachting and nautical tourism play a crucial role in European economies for several reasons: Significant economic contribution: The nautical tourism sector generates substantial revenue and economic activity across Europe. Supported by over 6,000 marinas and 32,000...
Nominee for the Yacht Dame Women’s Yachting Awards 2024
I am thrilled to announce that I have been nominated for the Yacht Dame Women’s Yachting Awards! My achievements and contributions to the yachting industry have not gone unnoticed, and this nomination is a testament to my hard work and dedication. The Women’s...
Create Content For The Yachting Industry That Works
It was a pleasure for me to attend the Booking Manager Summit in Zagreb where I presented a session about 'Creating Content That Works'. In this post, I’m sharing a few tips about turning content ideas into actions. Getting your product or service in front of the...
The Importance Of Social Media For Yachting Companies
Social media is like a shop window; you have to keep polishing it so your customers can look in and see clearly. ✅ Three beneficial aspects of social media: ▪ It gives you opportunities to build communities around your business, educate your audience or share your...
LinkedIn For Yachting Companies: How to customise your LinkedIn URL
LinkedIn has transitioned beyond just a job-hunting platform. LinkedIn offers: ↪︎ A place to expand and showcase your professional portfolio and testimonials. ↪︎ A platform to share your professional and personal story. ↪︎ Business opportunities and partnerships....
Superyacht Summit Adria Wrap-Up
The debut edition of the Superyacht Summit Adria took place at the Radisson Blu in Split on April 18th. The event brought together over 100 guests from various parts of the world, united for an introspective look at the Adriatic yachting sector. My Key Takeaways: No...
