Stay up to date with the latest yachting news, industry insights, events & marketing tips with our top yachting blog
Are Google Ads Worth It For The Yachting Industry?
By Rebecca Whitlocke There are plenty of yachting advertising agencies and media buying companies that target the yachting industry, so it's important to understand if Google Ads are effective and how the right targeting can match your yacht (or products and services)...
Antibes Yachting wins two business awards
Marine Tourism Awards 2024 Formerly known as our Nautical Tourism Awards, the Marine Tourism Awards are dedicated to those improving the maritime sphere. With a selection of maritime experiences on offer around the world, the awards programme has adapted to recognise...
Social Media Tips For Your Yachting Company
One of the first things I do when I visit a yachting website is click on the social media buttons. Why? Because I need to validate: 1). YOU ARE STILL IN BUSINESS Many yachting companies have dormant social media buttons on their website, or they don't link to any site...
What Gated Content Works Best
By Rebecca Whitlocke I have unsubscribed from numerous yachting newsletters in the past year. Dull to read because they've turned into regurgitated yacht listings and press release. It leaves me wondering why yachting companies even bother sending out a newsletter....
Solving Customer Frustrations In Yachting: Asking for Feedback
The yachting industry thrives on smooth service, and responsiveness. However, if client communication is not given priority, even the most well-run yachting company may falter. It's simple to boast about your fleet's excellence, your offerings' exclusivity, or your...
Call to Action Strategies for Luxury Yachting: How to Drive Enquiries and Bookings
In the luxury yachting industry, where exclusivity and high-net-worth clientele are the focus, many business owners assume their reputation will naturally drive customers to them. However, in a highly competitive market, relying solely on brand prestige may not be...
Why Responding to Customer Reviews is Essential for Yachting Businesses
During research for a proposal for a Caribbean marina, I uncovered more than 100 unfavourable customer reviews online. The marina had not replied to ANY client reviews, either positive or negative. Social listening is so important for yachting companies, so you can...
Are Yachting Companies Brave Enough For Disruptive Advertising?
Disruptive advertising is a strategy that deviates from traditional advertising norms to create memorable and lasting impressions. It aims to break through the noise and captivate the audience in unconventional ways, setting a brand apart from competitors. This...
Cybersecurity Awareness For The Yachting Industry
In the yachting industry, cyber threats are becoming increasingly prevalent. As technology advances, so do the risks associated with it. Yachts and shore-based companies are more connected now than ever before. This makes them attractive targets for cybercriminals...
14 Warning Signs For Red Flag Clients In The Superyacht Industry
We often focus on what makes a great client, however, it’s just as important to learn how to spot problematic clients to avoid difficult situations and potential damage to your business. In the past few years, I've worked with a lot of clients, and I've had almost no...
