LinkedIn has transitioned beyond just a job-hunting platform.
↪︎ Business opportunities and partnerships.
![yacht marketing agency, Superyachts, cannes, yacht content marketing tips, Antibes Yachting](https://antibesyachting.com/wp-content/uploads/2024/07/346066388_782090930155238_4374317727584224384_n-300x400.jpg)
www.linkedin.com/in/rebecca-whitlocke-123ab456c
Step-by-step:
1️⃣ Click on “Me” at the top of your LinkedIn homepage.
2️⃣ Click on “View profile.”
3️⃣ Click on “Edit public profile & URL” on top right.
4️⃣ Click on the pencil icon: “Edit your custom URL”.
5️⃣ Create a personalised URL. LinkedIn will check the availability of the URL you entered. If it’s already taken or not allowed, you will need to use a different variation. Your custom URL must contain 3-100 letters or numbers. Please don’t use spaces, symbols, or special characters.
Save!
5 places where you can you use your LinkedIn URL:
- Add your URL to your email signature.
- Business cards (or a QR code is good too!)
- Presentations or conference slides.
- CVs.
- Website bios.
Top Public Relations Voice on LinkedIn
![pr agent for superyachts, yacht marketing, Antibes Yachting, Rebecca Whitlocke, public relations for yachts](https://antibesyachting.com/wp-content/uploads/2024/07/Screenshot-2024-07-10-at-08.25.30-1-400x329.png)
However, I love LinkedIn and here’s why:
🌐 AUDIENCE: LinkedIn has a higher % of my target HNW, yachting and event clients and allows me to connect with the right people for work. For example, of the hundreds of Fortune 500 CEOs on social media, 97% of them are on LinkedIn. I’ve built my network up to include well-known names in fashion, film, music, sports, tech and television.
🫶 COMMUNITY: I’ve built up a solid community over 13,000 members on LinkedIn who support my content. Then there’s the lurkers – who don’t engage, but suddenly drop into your inbox with an offer or partnership. I’ve met lots of people in person too so friendships have formed. LinkedIn also gives me another platform to talk about and highlight underrepresented charities or causes.
👍 ENGAGEMENT: LinkedIn challenges the over-the-top idea of being popular. There’s less people here who have an end game of posting purely to go viral. People appreciate the effort you make to share helpful content. LinkedIn is THE platform that allows me to rock the boat occasionally, fuel opinion and get decent engagement by challenging the status quo.
🧠 KNOWLEDGE: As with any platform, LinkedIn has its fair share of experts and gurus! However, there’s a lot of clever people here who I’ve learned from regarding brand positioning, content tools and business development. When you build your knowledge you avoid a mindset that your abilities are fixed and determined by your background, intelligence, luck or talent.
🚀 OPPORTUNITIES: I have received amazing business opportunities and partnerships via LinkedIn. Opportunities that I couldn’t see happening via X or Instagram.
Head over to LinkedIn to follow me there: https://www.linkedin.com/in/rebeccawhitlocke