September flew by in a storm of yacht shows, bringing together many industry leaders and flagship products and services - the links in the nautical anchor chain - that fuel businesses across the superyacht sector. I managed to meet face-to-face with people at Cannes...
This month, I had the opportunity to participate in discussions focused on how the yachting industry can come together, elaborate on, and learn more about sustainability communication and how this pressing matter is one of the biggest challenges for today’s marketers...
The International University of Monaco and the Cluster Yachting Monaco, in partnership with the Monaco Capital of Advanced Yachting, hosted the 3rd edition of the UHNWI Insight Summit on Monday 19th June from 09:00 am to 12:30 pm at the Monaco Yacht Club. This year...
By 2027, experts predict the value of the artificial intelligence market will reach $266.92 billion – a goliath of a number, considering the value was only $27.23 billion in 2019. With the world going into a frenzy over OpenAi's launch of ChatGPT in November, the...
LUXlife Magazine has announced the winners of the 2022 Nautical Tourism Awards and Antibes Yachting has been named in the winners list! There have been huge changes within the travel and tourism industry over the past few years. As we all know, there has been a...
Antibes Yachting’s blog has been selected by Feedspot as one of the "Top Yachting Blogs To Follow in 2022". I have made a consistent effort to add useful and industry-relevant content to the blog, so I'm happy that Antibes Yachting is included in this list of top...
Getting press coverage for your company is valuable for brand building, thought leadership and SEO juice. Bravo! You can now add the article link to your company website as proof someone else thinks you’re great ? Skip forward a year or two and suddenly you find that...
Hashtags are a digital filtering feature that cement your brand reputation, help your target audience find you and attract the right followers to your business. They are most popular on Instagram, have traction on Facebook and Twitter and are now gaining followers on...
What makes a powerful customer testimonial? A testimonial becomes believable to a prospective customer the minute it starts to mirror their objections. If you get receive customer testimonials that say “XYZ Company did a great job and I’d highly recommend them” that’s...
If you’re looking for inspiration for content creation, ask your audience or customers for ideas! I often run polls to ask my followers what I should write about. It is an excellent method to reach customers for what appeals to them, their pain points, their...
