Digital marketing is essential in today's business environment, and if last year taught us anything it was the importance of maintaining communication to both your existing and prospective customers. Using digital tools and technology helps you build your company...
Written by Rebecca Whitlocke The superyacht industry has been paying closer attention to diversity and inclusion, with a focus on equality and creating a more sustainable industry. We see roles such as “Chief Diversity Officer” or “Diversity and Inclusion Manager” in...
Are you listed on Google My Business? If not, you're missing out on sending traffic to your yachting website and customers finding your product/service. What is Google My Business? Google My Business is a free tool that allows you to manage how your yachting business...
Ships bells have been a part of maritime traditions for both functional and ceremonial uses. Used for signalling, ceremonial salutes, time keeping, sounding alarms and also when a sailor has died he or she can be honoured with the sounding of eight bells symbolising...
I recently got some great news that Antibes Yachting’s blog has been selected by Feedspot as one of the "Top 40 Yacht Blogs, Websites and Influencers in 2020". I have made a concentrated effort to add useful and industry-relevant content to the blog, so I'm happy that...
As we creep closer to the holiday season, it's important to realise that marketing is a long-term strategy. While these Countdown to Christmas posts are intended to inspire you with marketing ideas, there is no quick fix solution for posting consistent and relevant...
There's been a fantastic response to the first four days of the 12 Days Of Christmas marketing posts on Instagram and Facebook. These posts are meant to challenge the yachting industry, and give individuals and companies some free marketing tips that help them with...
A reminder to not forget to put the finishing touches on your holiday marketing campaigns. What holiday marketing campaign I hear you say! Christmas sees a wave of seasonal marketing and promotions flooding our social media feeds. Some companies are cranking out...
Coffee & Marketing Coffee is the silent motivator for starting my day; some people love herbal tea, water or other beverages but coffee is my thing. Today’s post is about the relevance of how our daily routine - whether it’s a coffee or tea break - can inspire our...
Rebecca Whitlocke from Antibes Yachting will participate in Yare Networking 2020 where she will moderate a cyber security workshop. Over the past decade, YARE (Yachting Aftersales and Refit Experience) has connected over 1300 companies and 800 Captains at the annual...
