Getting your product or service in front of the right people is only part of posting on social media. You can’t just expect prospective customers to find you and love your content.
🔷 FOUR DRIVERS TO GET YOU STARTED:
👉 CONNECT
Subscribe to newsletters, forums, and social media groups in yachting, particularly if it’s focused on your target region.
👉SOCIAL LISTENING
Ask your customers what they’re interested in and build your content around that.
Respond to comments and shares.
Follow major industry hashtags on social media e.g. yachting, superyachts.
Follow your own hashtag on social media (there are also free tools that help you monitor your presence and company mentions online).
Focus your sales and marketing efforts where your target customer is spending the most time. Viral posts mean nothing if a lead doesn’t convert to a paying customer.
👉STORYTELLING
There are incredible people who have amazing backgrounds, however, because they aren’t necessarily big brands or well-known, their story is shelved. Many people are fixated on achievement and success, and they avoid sharing the struggles behind their progress. Be human – it’s OK to talk about challenges and the lessons you’ve learned – often the journey not the destination is what shows authenticity and humanity in our daily roles.
I would 100% prefer interviewing someone who tells me about their challenges, than someone who churns out the same corporate, formulaic dribble we’ve seen regurgitated a hundred times before.
👉CONSISTENCY & CREATIVITY WITH CONTENT
Useful, informative, and relevant content is an asset.
Build a community, not just followers.
In the yachting sector we’re so accustomed to hyper-editing to perfection, but the world won’t stop turning if you publish content that’s not 100% polished every single time.
Follow me on social media for more marketing tips for the superyacht industry:
LinkedIn: https://www.linkedin.com/company/antibesyachting
Instagram: https://www.instagram.com/antibesyachting
X: https://www.twitter.com/antibesyachting
Facebook: https://www.facebook.com/antibesyachting
Watch my session at Booking Manager Summit here:
