Coffee & Marketing

Coffee is the silent motivator for starting my day; some people love herbal tea, water or other beverages but coffee is my thing.

Today’s post is about the relevance of how our daily routine – whether it’s a coffee or tea break – can inspire our social media posts.

Coffee shops are customer-oriented; if I walk into your coffee shop and you straight away say to me “Noisette” or “Flat white” then you had me at hello. Good baristas get to know the preferences and habits of their regular customers.

Therefore, it’s not so much about whether your potential customers will choose you by price, but by the knowledge that you can guide them expertly to the best beans and coffee YOU offer.

Do you see the connection between my coffee analogy to marketing your business in the yachting industry? If you don’t know what your customers need, talk to them and give them the beans (content) or coffee (experience) they need to make a purchase from you and not from your competitors.

Antibes Yachting companies already come with an ace card for marketing. Why? Because you’re part of something that’s bigger than just your company on its own; you get the reputation of a luxury subculture here on the French Riviera, a local yachting community and a ton of helpful people who understand the importance of reputation and word-of-mouth.