Antibes Yachting | Online yachting portal for Antibes

Antibes Yachting goes beyond conventional business to connect you with opportunities and industry-specific advice.

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Rebecca's skills in public relations have made her a well-known entity in yachting and luxury market places. I would not hesitate to put the future of my business in her hands, as I know that she would push it to be as successful as she possibly could. I highly recommend Rebecca and Antibes Yachting.

Rhea Rouw, Company Owner, Yachting International Radio

Rebecca is a natural talent when it comes to writing, she helped me with my website and everything she wrote was spot on. One appointment to discuss quickly the general idea of what I wanted and a few days later, the website was ready with Rebecca's texts. I couldn't have asked for a better/faster/more efficient service. I was totally satisfied and I can only recommend Antibes Yachting !

Jocelyn Passeron, Owner, TheYachtPhotographer.com

Rebecca's knowledge of the French Riviera is second to none. Her posts offer a truly exciting style and insights of huge benefit to anyone visiting the south of France. I would not hesitate to recommend Rebecca to anyone looking for a true "guru" on the ground on the Cote d'Azur or to add great content to their blog/website. She researches any subject thoroughly and always surprises me with her fantastic writing.

Alexander Coles, Charter Broker, Bespoke Yacht Charter

Rebecca was my first call when I needed some website copy. She worked meticulously through my requirements to understand how I wanted to present myself to the industry and provided some excellent copy that we edited a few times to get it just how I liked. A completely painless experience with a professional.

George ‘Ben’ Gill, Founder & Owner, Miller Compton Maritime

Rebecca is an excellent writer and a great collaborator who brings value to our brand and the yachting industry with passion and dedication.

Mavi Iglesias, SEA Yacht Group

Rebecca's marketing & PR skills are excellent and she has helped our business greatly, especially during a time of introducing our brand, products and services to the superyacht industry.

Daniel Bruntsch, Global Head of Marine, BROMIC Heating

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14 Warning Signs For Red Flag Clients In The Superyacht Industry

We often focus on what makes a great client, however, it’s just as important to learn how to spot problematic clients to avoid difficult situations and potential damage to your business.

In the past few years, I’ve worked with a lot of clients, and I’ve had almost no problems.

Changing the course of your company may be both rewarding and frustrating at the same time.

‘Warning signs’ are typically visible in retrospect. A few instances are: Committee approval, which causes a project to stall and never be completed; the “I know someone” client who knows a friend, cousin, or neighbour who can complete the work more affordably; etc.

There are times when clients are not a good fit for you or vice versa. To safeguard both your business and your peace of mind, it’s critical to learn when to say no and to be clear about who you want to deal with.

👉👉👉 See 14 typical red flag issues in this video.

ADVICE FOR ENHANCED COMMUNICATION:

↪️ If you provide a service, provide parameters with rates for scope creep and clearly defined service deliverables. Use change order agreements to steer clear of an endless cycle of changes.

↪️ If you are dealing with a challenging client, make an effort to re-establish your limits and enforce them strictly. Your mental and physical health may suffer as a result of a challenging client, particularly if their behaviour begins to negatively affect your business and life.

↪️ Hear what they have to say. Give a clear explanation and offer a solution.

↪️ Should they be unable to adjust to the boundaries you establish for your company, it might be time to part ways and say goodbye to them.

These examples are by no means exhaustive and I welcome hearing feedback and solutions for dealing with red flag clients.

The Impact Of Yachting & Nautical Tourism In Europe

Yachting and nautical tourism play a crucial role in European economies for several reasons:

Significant economic contribution: The nautical tourism sector generates substantial revenue and economic activity across Europe. Supported by over 6,000 marinas and 32,000 related companies, the industry creates an estimated €28 billion in annual revenue. This substantial economic output contributes significantly to coastal and maritime regions’ prosperity.

Job creation and employment: The sector is a major employer, providing around 280,000 jobs across Europe. Marinas are substantial job creators in coastal communities. They generate around 70,000 jobs and up to €4 billion in annual turnover across Europe. These employment opportunities are particularly valuable for coastal communities and regions with limited economic alternatives, helping to sustain local populations and reduce unemployment.

Support for small and medium-sized enterprises (SMEs): The yachting and nautical tourism industry is greatly composed of SMEs, with 32,000 related companies operating in the sector. This entrepreneurial ecosystem fosters innovation, competition, and economic resilience in coastal areas.

Rebecca Whitlocke from Antibes Yachting on stage in Croatia discussing the impact of yachting and nautical tourism

Boost to peripheral and coastal economies: Nautical tourism provides essential economic opportunities for peripheral and coastal communities, as well as along inland waterways. It helps diversify local economies, reducing their dependence on traditional industries and creating new revenue streams.

Tourism: The yachting and nautical tourism sector enhances Europe’s appeal as a tourism destination, both within Europe and for international visitors. With 36 million boaters and about 6 million boats in European waters, the industry attracts a significant number of tourists, contributing to the broader tourism economy and promoting cultural exchange. As well, over half of the EU bed capacity is located in regions with a sea border, highlighting the importance of coastal tourism infrastructure like marinas and coastal hotel development. Marinas create a multiplier effect in local economies. They attract visitors who spend money on various goods and services, benefiting local businesses such as restaurants, shops, and tour operators.

These factors demonstrate the vital importance of yachting and nautical tourism to European economies, highlighting its role in job creation, economic growth, and regional development.

Create Content For The Yachting Industry That Works

It was a pleasure for me to attend the Booking Manager Summit in Zagreb where I presented a session about ‘Creating Content That Works’.

In this post, I’m sharing a few tips about turning content ideas into actions.

Getting your product or service in front of the right people is only part of posting on social media. You can’t just expect prospective customers to find you and love your content.

🔷 FOUR DRIVERS TO GET YOU STARTED:

👉 CONNECT

Subscribe to newsletters, forums, and social media groups in yachting, particularly if it’s focused on your target region.

👉SOCIAL LISTENING

Ask your customers what they’re interested in and build your content around that.

Respond to comments and shares.

Follow major industry hashtags on social media e.g. yachting, superyachts.

Follow your own hashtag on social media (there are also free tools that help you monitor your presence and company mentions online).

Focus your sales and marketing efforts where your target customer is spending the most time. Viral posts mean nothing if a lead doesn’t convert to a paying customer.

👉STORYTELLING

There are incredible people who have amazing backgrounds, however, because they aren’t necessarily big brands or well-known, their story is shelved. Many people are fixated on achievement and success, and they avoid sharing the struggles behind their progress. Be human – it’s OK to talk about challenges and the lessons you’ve learned – often the journey not the destination is what shows authenticity and humanity in our daily roles.

I would 100% prefer interviewing someone who tells me about their challenges, than someone who churns out the same corporate, formulaic dribble we’ve seen regurgitated a hundred times before.

👉CONSISTENCY & CREATIVITY WITH CONTENT

Useful, informative, and relevant content is an asset.

Build a community, not just followers.

In the yachting sector we’re so accustomed to hyper-editing to perfection, but the world won’t stop turning if you publish content that’s not 100% polished every single time.

Follow me on social media for more marketing tips for the superyacht industry:

LinkedIn: https://www.linkedin.com/company/antibesyachting

Instagram: https://www.instagram.com/antibesyachting

X: https://www.twitter.com/antibesyachting

Facebook: https://www.facebook.com/antibesyachting

Watch my session at Booking Manager Summit here: