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Marketing Without Social Media
Is it possible to grow your business without social media? I'm often surprised how many yachting companies don't have social media pages - as in, no social media accounts at all. If you want to run a successful online business without social media followers, read...
Superyacht Technology Show 2026: 10 Reasons To Attend in Barcelona
The 2026 edition of The Superyacht Technology Show (SYTS) - scheduled for 10–11 March 2026 at the World Trade Center Barcelona - promises to turn heads across the global superyacht industry. This flagship yacht-tech event is more than a trade show. When yacht owners,...
FarSounder announces Whale Spotting & Safe Vessel Operations Course
FarSounder in partnership with Azura Consulting has announced 'The Whale Spotting and Safe Vessel Operations Course' that helps mariners identify and avoid whales. Whether you're crew, a yacht owner or support staff, you will learn the basics of whale biology,...
Kicks for Kindness: Yachties are taking to the pitch!
Bluewater is organising a fun and competitive 5-a-side football tournament with yachties from across the Riviera to raise money for three amazing charities making waves in seafarer welfare, maritime safety and sport: ⚓ ISWAN (International Seafarers’ Welfare and...
Yachts du Coeur: Yachts Surplus Collection Drive
From September 1 to October 24, 2025, the Yachts du Coeur campaign will mobilise crews, captains, and yacht management companies across the Mediterranean to collect surplus goods for the French Red Cross, helping thousands in need. "When yachts share their heart, they...
AI in Yachting: Use Cases, Challenges and Ethics
By Rebecca Whitlocke The use of artificial intelligence (AI) is transforming industries globally, and the yachting sector is no exception. From yacht design to crew ops, AI is stepping into our job and daily life. AI is being used to improve operational efficiency,...
Antibes Yachting participates in The Future of Luxury Marketing Forum
It was a pleasure for me to be a speaker at the Future of Luxury Marketing Forum focused on bridging traditional luxury marketing with emerging digital trends in the yachting industry. The online forum was held on June 17th and was hosted by Andrea Tagliaferro, Yacht...
What Type Of Content Generates Brand Awareness & Sales
Did you know that your marketing might be repelling customers? Your content can drive brand awareness and sales, but only if you map it to your customer’s buying journey. I’m going to keep this simple and break it down with real examples from the yachting industry:...
The UN Ocean Conference 2025: 15 Real Outcomes
The third United Nations Ocean Conference (UNOC3), co-organised by France and Costa Rica, was held in Nice from 9 to 13 June 2025. It aimed to support the implementation of Sustainable Development Goal 14 (SDG14): to "conserve and sustainably use the oceans, seas and...
The Balearic Superyacht Forum & Palma International Boat Show 2025 Guide
In this blog, I’ll cover both the Balearic Superyacht Forum and the Palma International Boat Show (PIBS). The Balearic Superyacht Forum Coinciding with Palma International Boat Show, the second edition of the Balearic Superyacht Forum will take place on April 29 and...
